Our life is unthinkable without cosmetics; almost every person uses it to one degree or another. Gradually, more and more women and men are abandoning ordinary store-bought cosmetics, preferring to purchase professional products. For a successful purchase, it is important to know how to choose the right product. The editors of the YaNashla website offer an overview of the best professional cosmetics brands for 2020.
Tasha Beauty
The Russian brand, which uses foreign ingredients, actively cooperates with laboratories in Canada, Great Britain, France, Germany, Switzerland, Japan and Spain. The formulas are based on active natural ingredients. The face mask includes a herbal mixture for steaming, it contains green tea, lavender, calendula, nettle, and juniper berry extract.
SK Cosmetics
One of the less popular but interesting Russian brands specializing in natural ingredients is SK Cosmetics. In addition to face and body creams, the brand’s assortment includes a natural deodorant that can be stored for no more than 6 months in the refrigerator. The product contains beeswax, baking soda, starch, talc and extracts of chamomile, sage and green tea.
Birkenstock
The German shoe brand Birkenstock, which is over 240 years old, has developed a line of eco-cosmetics called Birkenstock Natural Care. The key component of the products is oak cork, from which the sole of the sandals is made. Cosmetic new products from Birkenstock Natural Care, in addition to suberin, known for its lifting effect, contain exotic eco-ingredients in their composition:
- nourishing argan oil;
- arctic moss;
- baobab;
- botanical hyaluronic acid;
- elderberry extract, which helps fight free radicals.
The product collection is wide - up to 28 products that are designed to solve specific skin problems: skin, body and hair cleansing, moisturizing, anti-aging products, foot care or a men's care line.
The best professional cosmetics brands for 2020
Russian
Estel Professional
Estel is a young St. Petersburg company that produces budget hair care products. The brand was founded in 2002, but despite its short existence, it managed to win the love and trust of consumers. The company offers a wide range of products, but hair dyes have remained the most popular of them for many years. Estel products are sold not only in Russia, but also in Germany, Ukraine, Poland and other foreign countries. The company has its own research laboratory, training hairdressing centers and signature beauty salons located in St. Petersburg. Popular top models and actress Elizaveta Boyarskaya participated in product advertising.
Example: Estel Professional Princess Essex cream hair dye 60 ml costs 129 rubles.
cream hair dye Estel Professional Princess Essex 60 ml
Advantages:
- compliance with international standards and regulations;
- excellent result;
- a wide range of;
- huge palette of shades;
- pleasant aroma;
- can be used at home;
- affordable price.
Flaws:
- Some products contain ammonia.
Premium
This is one of the few domestic brands that have earned recognition throughout the world. The brand has existed since 1994 and offers a variety of face and body skin care products: creams, masks, serums, tonics, lotions. The products are produced on Italian equipment from the best domestic and foreign raw materials; dermatologists and cosmetologists participate in their development. Premium products are used in beauty salons and medical institutions.
Example: A set of Premium Homework Restorator products (day cream 30ml + night cream 30ml) for the face costs 1,526 rubles.
Premium Homework Restorator Kit
Advantages:
- high concentration of active biocomponents;
- excellent effect;
- the best reviews from cosmetologists;
- there is a line of products for home use;
- rich assortment;
- the products are adapted to Russian climatic conditions.
Flaws:
- high price for some goods.
Ollin Professional
This is a Russian brand offering high-quality hair cosmetics at affordable prices. According to buyers, the company is one of the best domestic manufacturers. In 2010, the brand became a laureate of the prestigious National Award “Choice of Professionals”. The products comply with international standards and are not tested on animals. For its production, foreign raw materials and modern equipment are used. Ollin products are often used in the film industry to prepare actors for filming and by professional stylists in beauty salons.
Example: Conditioner OLLIN Professional Megapolis Black rice costs 437 rubles.
Conditioner OLLIN Professional Megapolis Black rice
Advantages:
- 7 product lines for different purposes;
- own patented developments;
- environmentally friendly and safe materials;
- excellent quality of raw materials and finished products;
- an excellent alternative to expensive foreign-made cosmetics;
- ease of use at home.
Flaws:
- high price for some products.
Western
L'Oreal Professionnel
France occupies a leading position in the production of cosmetic products, largely thanks to the L'Oreal brand. The legendary French company has existed since 1907; it ranks second in value after the large oil concern Total Fina Elf. L'Oreal has 5 of its own research and development centers and spends a significant portion of its profits on advertising. The company owns many brands: professional (Kerastase, Redken, Matrix), luxury (Giorgio Armani, Yves Saint Laurent), as well as budget (Maybelline and Garnier). The company offers a wide range of products for styling, coloring and hair care.
Example: Professional anti-hair loss product L'Oreal Professionnel Aminexil Advanced costs 1,782 rubles.
L'Oreal Professionnel Aminexil Advanced
Advantages:
- powerful research base;
- advanced technologies and modern equipment;
- wide selection of goods;
- high-quality and safe composition;
- availability.
Flaws:
- high cost of some goods.
Janssen Cosmetics
Janssen Cosmetics is a world-famous German company that released its first line of professional cosmetics in 1997. The assortment includes products for all skin types: creams, scrubs, masks, peelings, tonics, decorative cosmetics. They are used in spas and beauty centers in 70 countries. Janssen Cosmetics products belong to the “cosmeceuticals” group, many of them have a healing effect and are able to combat the most complex aesthetic problems: acne, premature aging, rosacea.
Example: Janssen Mature skin Skin Contour cream 50 ml costs 2,660 rubles.
Cream Janssen Mature skin Skin Contour 50 ml
Advantages:
- superior quality and efficiency;
- natural and safe composition;
- increased concentration of active ingredients;
- medicinal properties;
- can be used at home.
Flaws:
- high price.
Sesderma
Spain is not as famous for its cosmetic developments as France, however, this country also has popular brands offering decent professional products. For example, the Spanish company Sesderma, founded in 1989, produces high-quality products with a wide range of applications. Cosmetics with an enriched composition meet international requirements and standards and successfully fight against age-related changes, acne and pigmentation. The list of products includes 3,000 products for the body, face and hair; leading dermatologists and cosmetologists work on their creation.
Example: Sesderma Factor G Renew Eye contour cream for the area around the eyes 15 ml costs 2,490 rubles.
Sesderma Factor G Renew Eye contour cream
Advantages:
- worldwide fame;
- impeccable quality;
- products with a medicinal function;
- pleasant texture of the products;
- beautiful packaging.
Flaws:
- Not sold in every store;
- high price.
Davines
Italy is famous for its cosmetics market, one of its brightest representatives is the Davines brand, founded in 1983. Italian cosmetics of this brand are also known in Russia; they are used by top stylists and cosmetologists. The company does not test its products on animals and follows strict environmental safety standards. The range of products includes various styling and hair care products, the most popular being the OI oil-based line. Davines cosmetics can be purchased at specialized retail outlets, as well as through a branded network of beauty salons.
Example: Davines Natural Tech Purifying cleansing shampoo against dry or oily dandruff costs 1,380 rubles.
Davines Natural Tech Purifying Shampoo
Advantages:
- contains only natural ingredients;
- strict production control;
- increased concentration of biologically active substances;
- innovative developments that have no analogues;
- does not contain hazardous chemicals;
- The range includes not only care products, but also medicinal products.
Flaws:
- high price.
NYX
American cosmetics NYX is one of the most popular in the USA; it is used by stylists at prestigious fashion shows. The brand offers tools for makeup artists, makeup products for lips, eyes, face, body, as well as nail polishes. The company does not test its products on animals; in 2012, it received an award from the animal rights organization PETA.
Example: NYX Ultimate Shadow Palette costs 1,378 rubles.
NYX Ultimate Shadow Palette
Advantages:
- affordability;
- wide range of shades;
- regular appearance of new products;
- discreet classic design;
- natural composition.
Flaws:
- Some buyers complain about the instability of makeup.
Asian
Moroccanoil
The Israeli company Moroccanoil has gained worldwide fame thanks to its professional hair cosmetics, the main component of which is valuable argan oil. The brand's products are used by many famous actors and show business stars. In 2011, Moroccanoil cosmetics became available to Russian consumers. It is sold only in beauty salons, delivery is carried out through an official distributor, so, unfortunately, it cannot be purchased at a retail outlet or through an online store.
Example: Moroccanoil Hydrating shampoo 250 ml costs 1240 rubles.
Moroccanoil Hydrating Shampoo 250 ml
Advantages:
- high rating in the professional environment;
- instant effect;
- innovative formula;
- impeccable quality;
- guarantee of originality of each product.
Flaws:
- sold exclusively in luxury beauty salons;
- high price.
Mizon
Mizon is a Korean company that develops professional skin care cosmetics for men and women. The brand has its own research and development centers in Japan, France and Switzerland. Its products are sold in the USA, Europe, Russia and the CIS countries. The brand has become famous for its developments, one of which is snail cream, containing 90% biologically active substances and having a moisturizing and regenerating effect.
Example: Face cream with black snail extract Mizon Black Snail All in one Cream costs 450 rubles.
Mizon Black Snail All in one Cream
Advantages:
- affordability;
- hypoallergenic and safe;
- natural ingredients (volcano ash, snail mucin, glacier water);
- a large selection of products for all ages and skin types;
- raw materials from reliable suppliers;
- more than 15 patents.
Flaws:
- There are products on sale with non-Russian packaging.
Botanika Life
A new Russian brand that appeared in 2001. The success story began with the production of natural essential oils. Currently, the brand is known for a full line of natural and organic shampoos, shower gels, handmade organic soaps created according to ancient recipes from the Ural Range, cane flavors with natural essential oils and a large selection of household products.
Advantages of professional cosmetics
Professional cosmetic products are a profitable purchase for preserving youth, health and beauty. Compared to other groups of funds, it has a number of undeniable advantages:
- high efficiency;
- high percentage of active components;
- numerous clinical studies and testing;
- safe hypoallergenic composition;
- lack of addictive effect;
- inexpensive packaging.
What to look for when choosing
The modern market offers a wide range of cosmetic products: mid-price and expensive products, domestic and imported products. To figure out which product is best to buy, it is advisable to study the rating of quality products, read reviews on the Internet, and also take into account the following selection criteria:
- Skin type. A professional product, unlike a store product, takes into account the individual characteristics of the skin and is designed to solve specific problems. You should purchase cosmetics after consultation with a cosmetologist who will select the appropriate product.
- Compound. Professional products must contain a high percentage of biologically active compounds of natural origin.
- Manufacturer. Many consumers do not know which company’s product is best to buy. To avoid mistakes when choosing, it is advisable to purchase cosmetics from proven and reliable brands. The development of professional cosmetics should be carried out by specialized pharmaceutical companies or scientific laboratories. The best manufacturers involve dermatologists, chemists and other specialists in creating products. Before purchasing, it would be a good idea to visit the official website of the company you like to study the range and description of the products offered.
- Quality. Before purchasing cosmetics, you must ask the seller for certificates confirming their safety, quality and effectiveness.
- Price. Of course, the question of how much products cost worries many people. However, it should be understood that a professional product is usually more expensive than an ordinary one. When purchasing a cheap product, the buyer risks running into a fake.
Pure Love
Living cosmetics are produced in a professional laboratory using only organic certified ingredients from Russian, European and Japanese manufacturers. The shelf life of each product is no more than 6 months.
The well-known Google system conducted a survey among women and men, according to which they identified the 5 best cosmetics brands of 2020:
Natura Siberica
Its formulas are based on herbs from Siberian nature reserves. True, it is important to understand that certificates are issued not for the entire range of the brand, but for specific products. For example, it is worth paying attention to the decorative cosmetics of this brand; it is these products that have received Ecocert. And the real success of Natura Siberica is the Oblepikha Siberica Professional hair care line, based on the medicinal properties of Altai sea buckthorn.
